Unleashing the Ideavirus

Unleashing the Ideavirus
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 www.ideavirus.com
the fold. Because it’s proof to the rest of your organization and to the world that you can get
rich by selling cosmetics to your friends.
Have a sales convention
Just because it’s a new century doesn’t mean we should abandon the idea of getting together
in real life. Zig Ziglar tells the story of how Mary Kay went to a sales convention when she
was a struggling salesperson. She didn’t even have enough money to eat the meals there…
she brought her own crackers and cheese. But at the final banquet, when the salespeople
queued up to shake the company president’s hand, Mary Kay looked at him and said, “Next
year, I’ll be back as the #1 salesperson.” The president, who could have easily brushed off the
claim, stopped what he was doing, paused for a full thirty seconds, looked her in the eye and
said, “Yes, yes, I believe you will.”
And the rest is sales history. But without the convention, I seriously doubt this would have
occurred. How can you get together with your best promiscuous sneezers?
In addition to these six principles, there are two things you can do to totally and completely
wreck your network of promiscuous sneezers:
1.
Change the rules in the middle
2.
View the relationship as an expense
Don’t change the rules in the middle
Alladvantage.com is one of the fastest growing websites on the planet. The idea was to create
a multi-level marketing organization where each member would get paid for the ads they saw
and, more importantly, for the ads seen by the people they recruited. This led to a classic
MLM (multi-level marketing) network marketing business, where people made more money
bringing in new salespeople than they did actually using the product.
After growing to more than five million registered users, the company took a look at the
numbers and realized that the path to profitability was going to be hampered by the high
rates they were paying. So, well within the fine print they had published when they first
started, they changed the rates.

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