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Children become aware of magazines as early as their parents make them available. 

Every child enjoys receiving mail and having a magazine addressed to her appear regularly in the 

mailbox is a cause for great excitement. Children like magazines because they are topical, 

concise, and contain interesting subject matter with illustrations and photographs.  

Juvenile magazines exist for every age and interest. Categories include: general interest 

magazines, entertainment-fan magazines, religious publications, and educational magazines. 

Each differs by type, audience, circulation, and marketing.  

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In 1992 the variety of periodicals available excited Children’s Television Workshop 

Magazine Group Publisher Nina Link. “Publishing has finally recognized that “kids” is no one 

generic category, but that children have many interests, talents, and experiences,” Link said.

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As children grow, their interests change. Many publishers have stables of magazines 

designed to capture audiences at age three and hold them until 14.

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