University of Mississippi

                                          Reaching/Retaining Readers 

In order to broaden the magazine’s appeal and retain readers for many years, Dodge 

created departments for different age groups (a strategy that continues to the present day). For 

Very Little Folks was a page of simple stories printed in large type. The Puzzle Box contained 

riddles, math and word games. Young Contributors Department encouraged the writing skills of 

older children. The Agassiz Association was begun in 1885 to develop the awareness of nature, 

and the importance of conservation. Hundreds of Agassiz chapters were organized across the 

nation, and reports of activities were printed in the department.

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