Unit 1 Communications

Homework:
Ex:4


Date:
Form: IX
Subject: English
Theme: What's marketing and promotion?
Aim:
• to learn about how products are marketed
• to distinguish between concepts with similar meanings
• to practise listening for specific information
• to practise expressing opinions and giving reasons for them
Equipment: picture, dictionary
T h e p r o c e d u r e o f t h e l e s s o n
1. The beginning of the lesson
2.Checking up the homework
T h e m a i n p a r t o f t h e l e s s o n
Activity 1a
Objective: to stimulate PP ideas about the topic
Ask PP to work in pairs. They take turns to ask and answer questions.
When pairs have discussed all the questions, ask some to report back noting any key words used by PP on the BB.
Activity 1 b
Objective: to practise using the Wordlist
Ask PP to find the words in the Wordlist and check the translation.
Activity 2a
Objective: to introduce the key vocabulary of the unit
Ask PP to match the three words with their definitions. Help them to see the relationship between them. Advertising is one method of promotion. Both advertising and promotion are part of marketing.
Key: 1a 2c 3b
Activity 2b
Objective: to encourage PP to talk freely about products and why they bought them
Ask PP to work in pairs. They should think of some products they bought recently and then tell each other why they bought them. Possible reasons for buying are given in the cloud.
Activity 2c
Objective: to practise listening for specific information Ask PP to look at the two incompleted sentences before they listen to the tape so that they know what specific information they need. Then play the tape and ask PP for answers.
Key: 1 product, price, placement, promotion;
2 advertising, personal selling, sales promotion, public relations
Tapescript
Reporter: Dear friends, welcome to our business information programme. Today we have a guest from a leading company, Mr Azimov. Mr Azimov, welcome to our studio. Our studio gets a lot of letters, and our listeners have asked us to explain the differences between marketing and promotion. Please answer their questions.
Mr Azimov: Thank you. Well, I'm a manager of the car production company UzDAEWOO. You ask me about marketing and promotion. I'll try to answer your question. Buying, selling, market research, transportation, storage, advertising - these are all part of the complex area of business known as marketing. Simply, marketing means the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company's objectives. Marketing can be divided into four main elements that are popularly known as the four P's. These are: product, price, placement and promotion. Each one plays a vital role in the success or failure of the marketing operation. The product element of marketing refers to the goods or service that a company wants to sell. A company next considers the price to charge for its product. The third element of the marketing process - placement - involves getting the product to the customer. This takes place through the channels of distribution. A common channel of distribution is: manufacturer - wholesaler - retailer -customer. Wholesalers generally sell large quantities of a product to retailers, and retailers usually sell smaller quantities to customers. Finally, communication about the product takes place between buyer and seller. This communication between buyer and seller is known as promotion. Promotion is one of the four key components of any marketing strategy. Promotion itself is also considered to be comprised of four elements: advertising, personal selling, sales promotion and public relations. There are two major ways promotion occurs: through personal selling, as in a department store, and through advertising, as in a newspaper or magazine and TV or radio. The four elements of marketing - product, price, placement and promotion work together to develop a successful marketing operation that satisfies customers and achieves the company's objectives. Reporter: Thank you for your information. I hope now our listeners can understand the differences between marketing and promotion.
Activity 2d
Objective: to check deeper understanding of the listening passage
PP should explain the words and then translate them.
Activity 3
Objective: to encourage PP to think critically and to form and exchange opinions
Ask PP to read the various teenagers' opinions of promotion and to discuss them in a group. As they discuss, walk around monitoring and prompting where necessary but try not to interrupt. Note any common errors and deal with them with the whole class at the end of the lesson. When they have discussed for 5-10 minutes ask one P from each group to summaries opinions in the group.