Understanding Psychology (10th Ed)

E VA LU AT E
1. An evaluation of a particular person, behavior, belief, or 
concept is called a(n) 
.
2.
One brand of peanut butter advertises its product by de-
scribing its taste and nutritional value. It is hoping to per-
suade customers through 
route processing. In 
ads for a competing brand, a popular actor happily eats 
the product—but does not describe it. This approach 
hopes to persuade customers through 
route 
processing.
3.
Cognitive dissonance theory suggests that we commonly 
change our behavior to keep it consistent with our atti-
tudes. True or false?
4. Sopan was happy to lend his textbook to a fellow student 
who seemed bright and friendly. He was surprised when 
his classmate did not return it. His assumption that the 
bright and friendly student would also be responsible 
refl ects the 
effect.
feL82795_ch17_576-615.indd Page 588 8/5/10 3:21 PM user-f465
feL82795_ch17_576-615.indd Page 588 8/5/10 3:21 PM user-f465
/Users/user-f465/Desktop
/Users/user-f465/Desktop

---

K E Y T E R M S 
social psychology p. 578
attitudes p. 579
central route 
processing p. 580
peripheral route 
processing p. 580
cognitive 
dissonance p. 582
social cognition p. 583
schemas p. 583
central traits p. 584
attribution theory p. 585
situational causes 
(of behavior) p. 585
dispositional causes 
(of behavior) p. 586
halo effect p. 586
assumed-similarity 
bias p. 586
self-serving bias p. 587
fundamental attribution