Understanding Psychology (10th Ed)

1. What kinds of factors might psychologists using the neuroscience perspective focus 
on to explain reactions to the oil spill?
2. How would developmental psychologists consider the eff ects of watching television 
news reports of the disaster on a child’s later development?
3. What aspects of the disaster would a clinical psychologist likely focus on?
4. How might social psychologists explore the helpfulness of people in providing aid to 
the victims of the disaster?
Epilogue
feL82795_ch01_002-029.indd Page 29 20/07/10 11:22 PM user-f463
feL82795_ch01_002-029.indd Page 29 20/07/10 11:22 PM user-f463
/Volumes/202/MH00543_r1/hin73516_disk1of1/0073373516/Access_Archive/hin73516_...
/Volumes/202/MH00543_r1/hin73516_disk1of1/0073373516/Access_Archive/hin73516_

---

C H A P T E R 2 
Psychological Research
feL82795_ch02_030-057.indd Page 30 21/07/10 1:29 AM user-f463
feL82795_ch02_030-057.indd Page 30 21/07/10 1:29 AM user-f463
/Volumes/202/MH00543_r1/hin73516_disk1of1/0073373516/Access_Archive/hin73516_...
/Volumes/202/MH00543_r1/hin73516_disk1of1/0073373516/Access_Archive/hin73516_

---

31
Key Concepts for Chapter 2
What is the scientifi c method?
●
What role 
do theories and hypotheses play in 
psychological research? 
What major issues confront psychologists 
conducting research?
M O D U L E 4 
M O D U L E 5
M O D U L E 6
The Scientifi c Method
Theories: Specifying Broad 
Explanations
Hypotheses: Crafting 
Testable Predictions
Conducting Psychological Research
Archival Research
Naturalistic Observation
Survey Research
The Case Study
Correlational Research
Experimental Research