Учебно-методический комплекс по учебной дисциплине «стилистика» для специальности «современные иностранные языки (перевод)»

The most characteristic language features of the essay 
are the following 
•
brevity of expression; 
•
use of the first person singular, which justifies a personal approach to the problems 
treated; 
•
a rather expended use of connectives, which facilitates the process of grasping the 
correlation of ideas; 
•
abundant use of emotive words; 
•
use of similes and metaphors as one of the media for the cognitive process. 
In comparison with the oratorical style, the essay aims at a more lasting, hence at a 
slower effect. Epigrams, paradoxes and aphorisms are comparatively rare in oratory, as they 
require the concentrated attention of the listener. In the essay they are common, for the 
reader has an opportunity to make a careful and detailed study both of the content of the 
utterance and its form.
 
 
LECTURE 8 
 
THE NEWSPAPER STYLE
Functions of newspaper style. Taxonomic aspect. Microsystems: the language of 
newspaper and magazine publications; the language of radio and TV reporting. 
Campaigning and advocacy. The evaluation approach and directivity. 
Newspaper
. A newspaper is a publication containing news and information and 
advertising, usually printed on low-cost paper called newsprint. It may be general or special 
interest, most often published daily or weekly. The first printed newspaper was published in 
1605, and the form has thrived even in the face of competition from technologies such as 
radio and television. Recent developments on the Internet are posing major threats to its 
business model, however. Paid circulation is declining in most countries, and advertising 
revenue, which makes up the bulk of a newspaper's income, is shifting from print to online; 
some commentators, nevertheless, point out that historically new media such as radio and 
television did not entirely supplant existing. A newspaper is a lightweight and disposable 
publication (more specifically, a periodical), usually printed on low-cost paper called 
newsprint. It may be general or special interest, and may be published daily, weekly, 
biweekly, monthly, bimonthly, or quarterly. Newspapers are available in daily and weekly 
formats, and local, regional, and national publications exist. A newspaper carries all kinds 
of communication related to a variety of topics like politics, socialism, current affairs, 
entertainment, finance, stocks, etc. Apart from this, it also includes topics, which are in 

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lighter vein like cartoons, crosswords, Sudoku, movie reviews, book reviews, puzzles, 
crosswords, etc. This captivates the imagination and interests of readers, from all age 
groups. Newspapers are an important platform of mass communication as they reach every 
nook and corner of the world where electronic media fails to reach. It plays a pivotal role in 
providing authentic firsthand information, building opinions, updating the knowledge of the 
reader, and serves as a good platform for advertisers to promote their products. However, 
with the emergence of Internet, which updates information every second, and is just a click 
away, the popularity of newspapers has reduced General-interest newspapers are usually 
journals of current news on a variety of topics. Those can include political events, crime, 
business, sports, and opinions (editorials, columns, or political cartoons). Many also include 
weather news and forecasts. Newspapers increasingly use photographs to illustrate stories; 
they also often include comic strips and other entertainment, such as crosswords. 
Newspaper writers use special techniques or news style to win the reader‘s confidence 
and attention. According to I.R. Galperin: It is a system of interrelated lexical, 
phraseological and grammatical means which is perceived by the community speaking the 
language as a separate unity that basically serves the purpose of informing and instructing 
the reader. Primary function is to impart information, to influence public opinion on 
political and other matters (brief news items and communiqués, press reports, purely 
informational, advertisement and announcements, editorials). 
One of the most important functions of journalism is to communicate the recent news. 
So,