Types of advertising

TYPES OF ADVERTISING

• Print advertising
• Printing is the slowly decreasing form of advertising. There were days before the evolution of television when printing was a major source of advertising and considered to be one of the most effective media. But since the explosion of television usage, print advertisements have taken a backseat. The main disadvantage of print advertising is the shelf life of the ads is short . However, because its reach is solid, Print advertising is one of the most expensive and most effective types of advertising.

TYPES OF ADVERTISING

• Outdoor advertising
• Outdoor adv. consists of displaying large posters banners or hoardings with the advertisement. These are displayed on the side of the road, on the glass of large buildings, or on specifically targeted places that have huge inflow from the public. While earlier printed ads were used for outdoor advertising recently, they have been replaced by digital boards. These boards display the advertising without the hassle of getting ads printed.

Features of Advertising

• American Marketing Association has defined advertising as “any paid form of non-personal presentation and promotion of ideas goods and services of an identified sponsor”. This definition reveals the following features of advertising:
• It is a paid foam of communication. Advertisements appear in newspapers, magazines, television or cinema screens because the advertiser has purchased some space or time to communicate information to the prospective customers. It is non-personal presentation of message.
• There is no face-to-face direct contact with the customers. That is why, it is described as non-personal salesmanship. It; is a non-personal form of presenting products and promoting ideas and is complementary to personal selling. It simplifies the task of sales-force by creating awareness in the minds of potential customers. The purpose of advertising is to promote idea about the products and service, of a business. It is directed towards increasing the sale of the products and services of a business unit. Advertisement a issued by an identified sponsor. Advertisement should disclose or identify the sources of opinions and ideas it presents.