Turn your hobby into a business

2. Establish your brand Next, you’re going to need a brand. A brand is what separates you from similar hobbyists-turned-entrepreneurs and ensures you can build a relationship with your target audience. A good brand encompasses more than just a business name and logo. Your brand should exhibit your values, story, personality, and vision for the future. Some of the branding assets you’ll need to develop include: Brand voice (the personality you use in your content) Visual guidelines (brand fonts, colors, imagery, etc.) Brand values (what you stand for) Once you’ve created these assets, use them consistently across all channels (from email to social media to product packaging) to gain recognition amongst consumers.

• 2. Establish your brand Next, you’re going to need a brand. A brand is what separates you from similar hobbyists-turned-entrepreneurs and ensures you can build a relationship with your target audience. A good brand encompasses more than just a business name and logo. Your brand should exhibit your values, story, personality, and vision for the future. Some of the branding assets you’ll need to develop include: Brand voice (the personality you use in your content) Visual guidelines (brand fonts, colors, imagery, etc.) Brand values (what you stand for) Once you’ve created these assets, use them consistently across all channels (from email to social media to product packaging) to gain recognition amongst consumers.

3. Explore funding options If your business started as a hobby, you probably already own much of the equipment required to make your product. However, you may need funds to upgrade some machinery and tools to help you navigate increases in demand. 

• 3. Explore funding options If your business started as a hobby, you probably already own much of the equipment required to make your product. However, you may need funds to upgrade some machinery and tools to help you navigate increases in demand. 
• 4. Streamline your workspace and processes Turning your hobby into a business often means making your workspace and processes as efficient as possible. While knitting jumpers on your sofa might feel comfortable at first, it’s probably not the most efficient way to mass-produce your products. Look at your current workspace and see if you could add anything to help scale your operations. Maybe you could invest in additional equipment to improve productivity in manufacturing. Perhaps you could change the flow of your workspace to comply with ventilation and safety requirements. Make appropriate changes to ensure you’re able to grow and profit.