Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

63.Marketihg .—Oxford : BlachweU ,1992.
64. www .4p. com. ua/books/4. htm 1
65.www.bci-marketing.aha.ru/pm03_02.htm
66.www.bizbook.ru/detail. html?book_id
67.www.bookhouse.com.ua/_data/p_9/9442.phtml
68. www. classis. ru/pages/classis/6/48/
69 .www. fi nansy. ru/publ/mark/
www.ziyouz.com kutubxonasi

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M U N D A R IJA
KIRISH........................................................................................................................................ 5
I-BOB. Marketing va uning rivojlanishidagi asosiy bosqichlar............................................ 8
1.1. Marketing tushunchasi va uning mohiyati......................................................................... 8
1.2. Marketingning asosiy rivojlanish bosqichlari.................................................................. 11
1.3. Marketing nazariyasi konsepsiyasi va uning evolyutsiyasi..............................................14
1.4. Marketing elementlari tarkibi va marketing-miks tushunchasi....................................20
Qisqa xulosalar...........................................................................................................................21
Nazorat va muhokama uchun savollar.................................................................................... 22
Asosiy adabiyotlar.....................................................................................................................2 2
II BOB. Marketing tamoyillari, vazifalari, funksiyalari va turiari....................................23
2.1. Marketingning asosiy tamoyillari..................................................................................... 23
2.2. Marketing funksiyalari va uning faoliyati mazmuni........................................................24