Chapter 8 Practical aspects of marketing models while entering into an
innovations market.............................................................................
120
8.1. Marketing model structure while entering into innovations market .... 120
8.2. Assessing of innovation potential and innovation activity...................
123
8.3. Marketing innovations within the theory of hedonism……………….. 127
8.4. Consumer behavior management in introducing the innovations……. 133
Questions for control and discussion
136
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