Topic 1: Increasing travels between countries enable people to learn different cultures or to increase tension between people from different countries



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you agree or disagree?
 
Living  in  the  information  age,  people  are  bombarded  with  substantial  daily 
doses 
of  advertising  in 
multiple  media.  The  argument  that  advertising,  with  its  overwhelming  power,  leads  to  consumers' 
impulsive  purchase  has  been  accepted  by  more  and  more  people.  Consumers  are  encouraged  by 
advertisements  to  purchase  products  in  quantity  without  paying  heed  to  quality.  This 
allegation 
is 
flawed
as far as I am concerned. 
The first tact to note is that despite the strength of advertising, viewers remain as decision makers. They 
gather information from advertisements based on their own interest. While some people focus on quality, 
others are concerned with price. Likewise, advertisements 
stress 
different aspects of a product, either 
quality or price, which is determined by contexts. Consumers are now 
desensitised to 
the information 
delivered by commercials and become increasingly cautious. Quality i
s
. in most cases, a primary concern 
to them. Even those most loyal users of advertising are now 
concentrated on 
product quality, believing 
that neither pricing nor advertising is an effective facilitator of sales and consumers' satisfaction with 
quality is the key to repeat purchases. 
Price is perhaps an
 inducement 
used by marketers to trigger sales, but other elements, such as product 
package, functions, after-sales service and warrantee, appear to gain in importance. Advertising informs 
people of more choices, allowing them to make a buying decision according to their needs and favour a 
product for different reasons, either quality or price cuts. Needless to say, people have become more 

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