To brand,- to choose the name of a product a budget



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2.GLOSSARY


LESSON -1
a brand - noun a commercial name used by a company for itself or its products: Big Mac is a brand of hamburger.
to brand,- to choose the name of a product
a budget - noun an amount of money to be used for something:
We have a budget of €1,000 to buy new chairs for the office.
a competitor - noun a company selling similar products to you.
to compete,- Pepsi is a competitor of Coca-Cola.
a consumer -noun a product for normal life, e.g. books , TV
to employ - verb to give someone a job
an employee - noun a person who works for a company
to expand - verb 1) to become bigger 2) to move into a new market
to found - verb to create (a company)
to file -verb to organize papers and documents so they are easy to find
to improve - verb to make something better:
We want to improve our sales results
. to lend- verb 1) to give for a short time:
Can you lend me your pen for a few minutes'!
Logistics-noun the organization of moving products from one place to another
to manufacture - verb to make something in large quantities,
especially in industry
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