This paper argues that domestic tourism can present new opportunities and boost the recovery process in whole tourism field of Uzbekistan

Architectural and Historical heritages’ role in local tourism development
Uzbekistan with its historic and architectural heritage that more than 7000 monuments have a huge potential in the tourism industry. Many local destinations have their heritage and architectural monuments that can be attractive for visitors and tourists. Moreover, tourism marketing management and destination image should fill each other to get a pointed result. It is known that tourism plays a crucial role in the countries such as Spain, France, United Kingdom, and et cetera. These countries have enormous wealthy history and heritages widespread around the world. The research conducted by Marcelo Royo-Vela [ CITATION Mar09 \l 1033 ] says based on the results that tourists give attention to destination historical heritage, state of being clean and hygienic, and service. These factors have a deep connection with an image of a destination. Overall, the destination can be analyzed by five directions that are the image of the destination, destination quality, importance of location, life cycle, and the tourists' experience [ CITATION Rui99 \l 1033 ]. The tourist’s opinion about a destination image affects the choice of tourist destination among alternative offers as well as purchases [ CITATION Mor98 \l 1033 ]. This shows the significance of developing and increasing the image of the destination, marketing, and management tools together. Mainly, visitors assess a destination by its emotional feelings as well as personality insights of visitors themselves, and also Echtner and Ritchie [ CITATION Ech91 \l 1033 ] used this idea to measure the destination image via primary heterogeneity between the touristic destinations. In addition, several studies in the field of tourism marketing [CITATION Bal99 \m Bal991 \m Bee02 \l 1033 \m Mou87] supports that an image based on the customers’ logical and emotional understanding connected each other strongly. Cognitive thinking depends on a persons' knowledge and perception. And this cognitive thinking is based on a set of objectives represented by the destination itself [ CITATION Sta95 \l 1033 ]. Alhemoud and Armstrong [ CITATION Alh96 \l 1033 ] classified the touristic destination into four types that are natural, cultural, historical, and artificial. After cognitive assessing comes emotional evaluations in form of feelings and emotions related to the destination. The emotional relationship has a high chance of making loyal customers rather than cognitive but both of them are interconnected with each other. Because emotions are created based on cognitive processes [ CITATION Bal97 \l 1033 \m Bal99 \m Rus80]. The generalized image of a small domestic location could be formed by cognitive and emotional perceptions [ CITATION Ste93 \l 1033 ]. In Marcelo Royo-Vela’s research work [ CITATION Mar09 \l 1033 ], six directions of steps were established to achieve a high productive result in image and marketing management of the touristic destinations. These are: creating emotional relationships related with the destinations’ activities via communication channels and commercial way; controlling historical elements of the destination and spreading the information about these elements to the tourists, destination tourism brand should be directly related each other, using correct marketing messages to increase awareness; managing the tourists’ flows in urban locations to make the tourist trips more comfortable, control and cleanliness of garbage, level of noisy in the streets, heritage and architectural harmony to make the touristic trips more better; controlling quality service, special agents who keeps connection with the tourists to provide needed service, public relations provided by local authority to local residents to achieve good preference related to the tourists; managing selling process of traditional and national handcrafts and food & beverages, control service quality of food establishments, usage of brand and such as symbols and others with specific products and services to amplify the destination tourism marketing; managing diverse the touristic journeys to key sight and places of the destination, establishing museums with local handcrafts, cultural and historical objects, providing efficient supply of information for the tourists.