Theme: Advantages and disadvantages of online and offline sources. The development of online education

Online Communication

It’s a digital world, and to ignore that would be foolish. The chief advantage of online communication is that both geography and time are relatively – if not completely – unimportant.

Online communication is available 24/7 and provides global accessibility. Need to convey important and time-sensitive information but it’s 2 a.m. in Germany where the recipient lives? Go the online route.

Email

Going by the numbers, there is perhaps no more popular channel than email. Nearly everyone, regardless of age or location, has access to and knows how to use email. Hundreds of billions of emails are sent and received every single day worldwide.



Other advantages of email include:

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  Reach. There were 3.8 billion email users worldwide in 2019. It’s expected to hit 4.3 billion – over half the population – by 2023.
  
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  Affordability. Email is free for most users, and even if you decide to upgrade to a paid service, it’s still an extremely affordable channel for individuals and businesses.
  
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  Accountability. As a written medium, it’s easy to keep records of email conversations, promises, and agreements.
  
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  Depth. Because it’s not limited by character or word count like some social or text platforms, you can convey a lot of information in a single, in-depth email.
  
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  Speed. Hit ‘send’, and your email is almost instantly delivered to the inbox of your recipient(s).
  
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  Scalability. Start small, and grow. Email service providers like Mailshake make it dead simple to send a personalised message to one recipient, or dozens.
  
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  Mobility. Send an email from your desktop at work, your laptop at home, or your smartphone from virtually anywhere.
  
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  Personal. It’s never been easier to add personalisation to every customer touchpoint. With email, you can segment and send highly targeted messages.
  
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  Data and Experimentation. You can track the effectiveness of your email outreach over time, and you can run controlled experiments. At scale, this can lead to a much better ROI.
  
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  Ease-of-use. Even the less tech-savvy among us can master the basics.
  

In fact, email marketing has an excellent return-on-investment for businesses both large and small — whether you’re using the channel to communicate on a small scale with sales prospects or at a higher volume in order to drive traffic to your blog or new product landing page.

But it’s not perfect, either. A few of the disadvantages include:

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  Deliverability. As any email user can attest, email has a spam problem. Roughly