Let’s now look at gender differences.
In this other chart we show the percentage of men and women who use different platforms in the US. The diagonal line marks parity; so sites above the diagonal line are those more popular among men and sites below are those more popular among women. (Bubble sizes are proportional to the total number of users of each platform.)
For some platforms the gender differences are very large. The share of women who use Pinterest is more than twice as high as the share of men using this platform. For Reddit it is the other way around, the share of men is almost twice as high.
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