The standard for project management

Figure 1-1. Organizational State Transition via a Project

Organization

Business

Value

Time

Project Activities

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 Activity A

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 Activity B

•

 Activity C

•

 Etc.

Future State

Current State

Pro

ject

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Projects enable business value creation. 

PMI defines business value as the net quantifiable benefit derived 

from a business endeavor. The benefit may be tangible, intangible, or both. In business analysis, business value is 

considered the return, in the form of elements such as time, money, goods, or intangibles in return for something 

exchanged (see 

Business Analysis for Practitioners: A Practice Guide

, p. 185 [7]).

Business value in projects refers to the benefit that the results of a specific project provide to its stakeholders. 

The benefit from projects may be tangible, intangible, or both.

Examples of tangible elements include:

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Monetary assets,

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Stockholder equity,

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Utility,

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Fixtures,

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Tools, and

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Market share.

Examples of intangible elements include:

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Goodwill,

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Brand recognition,

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Public benefit,

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Trademarks,

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Strategic alignment, and

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Reputation.

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