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The Serious Guide to Joke Writing How To Say Something Funny About Anything ( PDFDrive ) (1)

Chapter Eight (THEORY): What’s
Most Important: Time, Tenacity or
Talent?
Yes, I’ve got a writing schedule that I stick to.
If not I probably wouldn’t write at all.
Alan Bennett
Recently  I  was  writing  jokes  for  a  comic  who  was  doing  a  corporate  gig  (see
case study in Chapter 15). She sent me the company’s blurb, 10 pages of it, all in
small print, all an earnest account of the company’s doings.
I  read  it  several  times  and  highlighted  anything  that  I  thought  I  could  play  off
and turn into potential joke set-ups. Overnight, I background processed what I’d
got, and the next day thought of a few ideas based on the lines I’d highlighted.
Pleased  with  myself,  I  phoned  the  comic  up.  Two  hours  later  she  phoned  me
back to tell me a joke she’d written herself. Interestingly, it was an adaptation of
one  of  my  jokes  using  the  same  set-up  line  that  I’d  got  from  the  company
brochure, and I don’t mind admitting it was better than the joke I’d come up with
for that set-up.
Basically my thinking had set off her thinking. She’d had the company blurb for
weeks before she gave it to me but didn’t see the set-up.
So  who  is  talented  in  this  scenario?  The  comic  for  coming  up  with  a  better
punchline than me? Or me for finding the set-up?
Many times I’ve been assigned to write jokes on topics that simply aren’t
funny...but because I’ve faced those seemingly insurmountable odds before
– and conquered them – I set my schedule, turn on my computer and
complete the chore.
Gene Perret
This happens all the time with my partner. He’s a genuinely great help when I’m
writing  jokes  because  he  always  comes  out  with  at  least  one  good  gag,  but  it’s
always based on set-ups that I have researched and recognised. When I tell him


the  initial  subject,  he  rarely  comes  up  with  anything,  but  once  I  have  put  the
work  in  and  got  lots  of  basic  ideas,  his  mind  dances  the  fandango  with  them.
Without me, he draws a blank. I’m the one putting in the time in this scenario.
I admit I’m tenacious and put the hours in to find the set-ups. But isn’t tenacity
an easier thing to achieve that to be born with talent?
I  have  another  comic  friend  with  a  brilliant  comic  mind.  At  one  time  I  would
slave over writing sketches for hours then phone him up and he would instantly
come up with the topper jokes for me. I used to be jealous and wonder why he
wasn’t writing sketches but he (due to his health) couldn’t put the time in.
Perhaps that’s how writing partnerships work. One person putting in the broad-
based effort, the other topping it up.
I started thinking of myself as the hardworking one. When I thought about joke
writing,  I  would  think  I  can  do  this  because  I  put  the  time  in.  I’m  a  plodder.
Then, when I started teaching joke writing, I realised a wonderful thing. When I
looked at students’ work I could often see punchlines they couldn’t but that were
based on their ground-work and set-ups. Suddenly I was being the clever one. I
realised that the work has to be done by someone. It just happened that for once
it wasn’t me.
We actually go into an office every day and we work from eleven until half
four, or, if we’re feeling particularly creative, until five.
Caroline Ahearne
So where does the real talent lie? Is it thinking of the joke or finding the set-up?
There’s no definite answer to that but I’ll let you ponder it.
Either  way,  putting  in  the  time  looking  for  potential  set-ups  and  fertile  ideas  is
very  important,  if  only  so  you  can  feed  them  to  other  people  to  deliberately
stimulate their thinking (and then, if you can, keep the jokes).
No  matter  how  talented  you  are,  unless  someone  is  putting  the  time  in,  you’re
not  going  to  be  a  prolific  joke  writer.  I’ve  known  very  talented  stand-ups  who
churn  out  the  same  material  for  years  with  the  occasional  new  line  thrown  in.
You can get away with it as a stand-up. Sketch and sitcom writers or cartoonists
can’t.
So what are we really doing when we are putting the time in?


Years ago, when I started out joke writing, putting the time in was the only tool I
had. I literally used to sit in front of a computer and type out vague things to do
with the subjects I wanted a gag on, and hope for the best. I would sit there until
I had done whatever time I had set myself.
Nowadays, I can write a lot faster, because I have tools. I can force angles and
ideas out more quickly by using the exercises I teach in this book. People have
been  so  impressed  with  the  speed  I  can  come  up  with  topical  jokes  they  have
called me wonderful things which I’m too modest to write here. I admit my brain
is attuned to joke writing, but I’m still putting time in. I run the subject through
as many of my joke writing methods as appropriate. I like to do at least an hour a
day (and more if I’m on a tight deadline). I break it up, do a bit here and a bit
there.  I  allow  my  brain  time  in  between,  to  process  everything,  and  hey  presto
the gags come. In the initial stages, I am looking for ideas and potential set-ups.
In the secondary stages, I am following every lead, chasing down every glimmer
of a gag, and telling all my ideas to my partner and any friend who’ll listen.
My message is that joke writing can seem hard at first but it’s great once you’ve
got  some  ideas.  Your  brain  loves  it.  You  are  giving  it  something  to  work  with.
You tell a friend and their brain loves it too, and each brain has its own special
take, so that’s twice the joke potential.
Maybe  that’s  why  TV  companies  often  put  writers  into  groups.  In  my  writing
classes I always encourage students to chip in on other people’s stuff, but I tell
them  that  any  jokes  generated  are  owned  by  the  person  whose  subject  it  is,
because they’re the ones who put in the work. They provided the stimulation for
the rest of the class’s brains.
If you have built castles in the air, your work need not be lost; that’s where
they should be. Now put the foundations under them!
Henry David Thoreau
So I actually love it when people use my set-ups to write better jokes than me.
What’s more, they love it too. They feel clever. And I let them. They don’t know
that  I  was  deliberately  tickling  their  brains  with  my  well  researched  set-ups.
They are usually keen to let me keep the jokes, and my partner always tells me
to take the credit for them (bless him).
For me, song writing is something I have to do ritually. I don’t just wait for
inspiration; I try to write a little bit every day.
Sean Lennon
None of us likes drudgery. They say great detectives spend a lot of time sifting


through  stuff,  ruling  stuff  out  and  I  recognise  that  process  when  I’m  writing
jokes.
That’s not to deny talent. I could always write jokes, in my slow, lumbering way.
I was always witty with friends. Doing it to order, though, or doing it to make a
living, requires time and tenacity as well.



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