‘The writer (okay, me) spotted the link between SWINGOMETER and SWINGS
BOTH WAYS. That link already existed between the two subjects. It was there
waiting for me to find it.’
I then get all mystical and explain my theory of Jokes in the Ether (see previous
chapter).
‘However, it’s not always that straightforward. Other links are more subtle and
have to be pushed. That’s where the
Hadron Joke Collider comes in,’ I say,
smiling, because I love this concept.
‘I’ll show you,’ I say. ‘First of all we need two subjects to bash together.’
The class choose ART and RELATIONSHIPS even though some of them don’t
know anything about art and others know even less about relationships!
I get out my enormous flip chart (I always want plenty of room for their ideas)
and start the first joke-web. I ask for associations to do with RELATIONSHIPS.
The class comes up with the following.
Then I do the same with Art... I have highlighted the obvious links between the
subjects that came up immediately.
This class are very clever and full of ideas so this stage takes us about 20
minutes. I only ask them for one layer of associations but sometimes they free
associate down, as with Renaissance, so I write it down (I always go with the
flow).
The class are
sitting back in their seats, they think the work is done, but the most
creative stage is just starting - the one where we collide the subjects into each
other. I tell them we are going to apply everything from the RELATIONSHIPS
joke-web to the central subject of ART and have a think about it, no matter how
ridiculous
the initial idea seems, and then do the same with Art and
Relationships.
A few words already appear on ART and RELATIONSHIPS such as
naked/nudes, faking it /fake and reproduction. I know we might be able to turn
these into ideas, but we want more than that – don’t we?
We start with ANDY WARHOL and apply him and his ideas to
RELATIONSHIPS.
We think in silence for quite a while before someone comes up with the idea of
having
pop relationships instead of
pop art. Then we re-apply his famous quote
about everyone being famous for 15 minutes to everyone being in a relationship
for 15 minutes, which naturally leads to the idea that for some people that would
be too long! A good start.
We carrying on working for the next 40 minutes, crashing ideas from one of the
joke-webs against the main subject of the other. Here are the ideas we came up
with.
As usual, some are good, some are weak but they are all great work-out for
our joke writing muscles. We got another five jokes and a few more ideas that I
have explained in ‘Glimmers of gags’ below. Even if you only went on to sell or
use one of them I would say that was worth it.
‘
I come from a very dysfunctional family, we had to have our family portrait
done by Salvador Dali.’
xiii
(FAMILY applied to ART)
‘
I went out with an art dealer once. It didn’t work out because he could tell
my orgasms were fake.’
(FAKING IT was on both joke-webs, the creativity was how to use it)
I had a friend who was an expressionist painter.
She was going great until she started having botox!
(Expressionist Paintings -- Facial Expressions -- Botox)
xiv
I went to Tate & Lyle’s head office. They love sugar so much even their art
was cubist.
(Tate Gallery -- Tate & Lyle -- Sugar -- Cube -- Cubist)
My boyfriend was worried about me moving in so I explained to him that
I’m an artist like Tracey Emin and I’m using his flat as a gallery to display
my installation. This one is called ‘dirty knickers on the floor’.