The Retail Promotion Mix What is promotion? The Retail Promotion Mix

The principal English modal verbs are can, could, may, might, shall, should, will, would, and must. Certain other verbs are sometimes, but not always, classed as modals; these include ought, had better, and (in certain uses) dare and need. Verbs which share only some of the characteristics of the principal modals are sometimes called "quasi-modals", "semi-modals", or "pseudo-modals".

• The principal English modal verbs are can, could, may, might, shall, should, will, would, and must. Certain other verbs are sometimes, but not always, classed as modals; these include ought, had better, and (in certain uses) dare and need. Verbs which share only some of the characteristics of the principal modals are sometimes called "quasi-modals", "semi-modals", or "pseudo-modals".

Modal Verbs. Type the correct modal verb into the box.

1. It's very cold today. Do you think it_______

snow later?

2.You_________leave your door unlocked when you go out.

3.They________ have filled the car with petrol before they set off.

4. My motorbike broke down in the middle of nowhere, but luckily I_____ to fix it.

5. Mum says we________ watch TV after we've finished our homework.

5. Mum says we________ watch TV after we've finished our homework.

6. You don’t________pick me up at the station. I can get a taxi.

7.This is impossible, it_________ be a mistake!

8. Jim________ have seen me because he walked past without saying 'Hello'.

Elements of the Promotional Mix Promotional Activities

1. Personal Selling

• This is the face to face communication process that occurs between a customer and the store’s sales representative. In addition to promoting products personal selling strives to build long term relationships with the customer. Generally, it is an expensive option when you consider the costs associated with employing staff. The store’s image will influence the level of personal selling and service it offers and this is usually reflected in the store’s pricing policy.