The latvian academy of culture

Requirements for the Acquisition of Credit Points: presence at all practical classes, a passed examination.

Literature:

1. 
   Babbie, Earl R. 1989. The Practice of Social Research. 5^th ed. Belmont, California: Wadsworth Publishing Company
   
2. 
   Marsh, Catherine 1990. Exploring Data: An Introduction to Data Analysis for Social Scientists. Cambridge, Oxford: Polity Press
   
3. 
   Smith, Milton G. A Simplified Guide To Statistics for Psychology and Education. 3^rd ed. New York, Toronto, London: Holt, Rinehart and Winston, INC.
   
4. 
   McCall, Robert B. Fundamental Statistics for Behavioral Sciences. 4^th ed. : Harcourt Brace Jovanovich, Publishers
   
5. 
   Frankfort - Nachmias, Chava, Nachmias, David. Research Methods in the Social Sciences. London, Melburn, Okland: Edward Arnold Hodder & Stoughton
   
6. 
   Walsh, Anthony. 1990. Statistics for Social Sciences: With Computer Applications. New York: Harper & Row, Publishers.
   
7. 
   Wallis, W. Allen, Roberts, Harry V. 1962. The Nature of Statistics. New York: The Free Press
   
8. 
   Kinnear, Paul R. and Gray, Colin D. 1994. SPSS for Windows Made Simple. Hove (UK) Hillsdale (USA) : Lawrence Erlbaum Associates, Publishers
   
9. 
   SPSS for Windows. Base 7.0. User’s Guide. 1996. SPSS Inc.
   
10. 
    Amos, Jimmy R., Brown, Foster Lloid, Mink, Oscar G. 1965. Statistical Concepts: A Basic Program. NY: Harper & Row, Publishers
    
11. 
    Ļutiks V. 1979. Skolēniem par varbūtību teoriju. Mācību līdzeklis vidusskolas fakultatīvajam kursam. Rīga: Zvaigzne.
    
12. 
    Liepa V. 1974. Biometrija. Rīga: Zvaigzne
    
13. 
    Krastiņš O. 1985. Varbūtības teorija un matemātiskā statistika. 2.izd. Rīga: Zvaigzne
    
14. 
    Krastiņš O., Krūmiņa I. 1993. Izlases metode: Mācību līdzeklis. Rīga: Latvijas Universitāte
    
15. 
    Vītols, Jānis 1988. Statistikas vispārīgā teorija. 2.izd. Rīga: Zvaigzne
    
16. 
    Vārdnīca statistiķiem. Dictionary for Statisticians. Angļu - latviešu, latviešu - angļu. Rīga: Latvijas Rapublikas Valsts ststistikas komiteja, 1992.
    
17. 
    Колкот Э. 1978. Проверка значимости. Москва: Статистика
    
18. 
    Максименко В.С., Паниотто В.И. 1988. Зачем социологу математика. Киев: Радянска школа
    
19. 
    Аптон Г. 1982. Анализ таблиц сопряженности. Москва: Финансы и статистика
    

The Name of the Course: The Fundamentals of Informative Design

The Scope of the Course: 32 academic hours (22 hours of lectures, 10 practical class).

2 credit points. The form of assessment – a test.

The Author of the Course: Ass. Prof. Silva Seņkāne, Dr.soc.

Preconditions for the Acquisition of the Course: The fundamentals of computer science as part of the programme of secondary school.

The Contents of the Course: Theoretical and practical overview of the fundamentals of design necessary for the needs of Public Relations (PR). The objective of the course is to develop skills in evaluation and creation of PR media from the point of view of design.

Thematic Planning:

Theme	Week	Type of Classes and Hours
Introduction into the fundamentals of design.	1.	L2
The analysis of exhibition materials.	2.	S2
Designing principles and the strategy of application.	3.	L2
Colour.	4.	L2
Preparation of the colour palette for formatting.	5.	S2
Font and text.	6.	L2
The use of fonts in designing different texts.	7.	S2
Dimensional relations.	8.	L2
The means of the organization of material.	9.	L2
The constructive elements of design.	10.	L2
The art of illustration. Applied graphics. The communicative possibilities of photography.	11.	L2
Business correspondence.	12.	L2
Printed material for distribution. Small-size newspapers. Newspapers with a big circulation. Advertizing. The movement of a good in the market. Advertisements, questionnaires and coupons.	13.	L2
The typical mistakes in design.	14.	L2
The examples of changing formatting.	15.	S2
Preparation for a test work.	16.	S2