The importance of mass media

Attraction with Media

• We live in an attractive world and even more charming society. We are part of a culture where every morning we wake up to the voice of the morning news filling us in on the beautiful sunny weather outside, and at the end of the day, tired and hungry. We move slowly home, where our TV or computer are waiting patiently to be at service. In the world, life without technology feels totally impossible and life without media is simply unthinkable.

Impact of Mass Media

• Mass media is centrally involved in the production of modern culture. Reach of mass media is limited in India thus mass culture in our country is still by and large the one that prevails in our villages where over 77% of people live. Here, folk media is still predominant.