The Four Steps to the Epiphany


A New Product Attempting to Resegment an Existing Market: Low Cost



Download 298,65 Kb.
Pdf ko'rish
bet42/53
Sana22.08.2021
Hajmi298,65 Kb.
#154097
1   ...   38   39   40   41   42   43   44   45   ...   53
Bog'liq
Four Steps

A New Product Attempting to Resegment an Existing Market: Low Cost 

Over half of startups pursue the hybrid course of attempting to introduce a new product that 

resegments an existing market. Resegmenting an existing market can take two forms: a low-cost 

strategy or a niche strategy. (By the way, segmentation is not the same as differentiation. 

Segmentation means that you’ve picked a clear and distinct spot in customers’ minds that is unique, 

understandable, and, most important, concerns something they value and want and need now.) 




 

 

22



 

The Four Steps to the Epiphany   



  Low-cost resegmentation is just what it sounds like – are there customers at the low-end of an 

existing marketing who will buy “good enough” performance if they could get it at a substantially 

lower price?  If you truly can be a low cost (and profitable) provider, entering existing markets at this 

end is fun, as incumbent companies tend to abandon low-margin businesses and head up-market. 

 


Download 298,65 Kb.

Do'stlaringiz bilan baham:
1   ...   38   39   40   41   42   43   44   45   ...   53




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish