The Four Steps to the Epiphany

Product Development 

In stage two, product development, everyone stops talking and starts working. The respective 

departments go to their virtual corners as the company begins to specialize by functions.  

Engineering focuses on building the product; it designs the product, specifies the first release 

and hires a staff to build the product. It takes the simple box labeled “product development” and 

makes detailed critical path method charts, with key milestones. With that information in hand, 

Engineering estimates delivery dates and development costs.