The Expanded and Annotated My Life and Work

High Quality Will Always Sell at a Low Price
But what business ever started with the manufacturer and ended with the 
consumer? Where does the money to make the wheels go round come from? 
From the consumer, of course. And success in manufacture is based solely 
upon an ability to serve that consumer to his liking. He may be served by 
quality or he may be served by price. He is best served by the highest quality 
at the lowest price, and any man who can give to the consumer the highest 
quality at the lowest price is bound to be a leader in business, whatever the 
kind of an article he makes. There is no getting away from this.
Then why flounder around waiting for good business? Get the costs down 
by better management. Get the prices down to the buying power.