The essence of the concept of travel and tourism

Figure 4. Structure of touristic product

The tourist product consists of a reduction of the general trend of the bundle. Competition agencies on the one hand and the desire to offer significantly lower prices on the market in Turkey. On the other hand, in the tourism product anticipation, tourists should also take into account the psychology of the very important factor of independence in their choice of consumer services. Therefore, the main tourist services and complementary services department (Figure 5).