The Business Victoria Marketing Plan Template About the template

Contents

Marketing Plan 4

Your Business 7

Business name: 7

Business structure: 7

ABN: 7

ACN: 7

Business location: 7

Date established: 7

Business owner(s): 7

Owner/s experience: 8

Products or Services: 8

Market Overview 9

Target market: 9

Customer profile: 9

Competitor profile: 9

Marketing Objectives 10

Goals/objectives: 10

Marketing Strategy 11

Your strategy and marketing mix: 11

Action Steps 12

Top 10 Action Steps: 12

Background Analysis 13

Business overview 14

Business name: 14

Business structure: 14

ABN: 14

ACN: 14

Business location: 14

Date established: 14

Business owner(s): 15

Owner/s experience: 15

Vision statement: 15

Mission statement: 15

Business objectives: 15

Short Term goals: 15

Long Term goals: 15

Products: 16

Financial Analysis: 16

SWOT analysis 18

SWOT activity sheet 18

The Market Overview 20

Your Market 21

Market research and environmental/industry analysis: 21

Your Customers 22

Target customers: 22

Customer profile: 22

Your Competitors 23

Competitor analysis: 23

Competitor profile: 23

Your Marketing 25

Marketing Strategy: 26

Your PRODUCT or service 27

The PRICING of your product or service 29

Your POSITION (Place) in the marketplace 31

Sales and distribution channels 31

The PROMOTION of your product or service 33

The PEOPLE in your business (salespeople, staff etc.) 35

The PROCESS represents the buying experience 37

The PHYSICAL ENVIRONMENT where the good/services are presented 38

PRODUCTIVITY is an essential part of meeting a customer’s needs 39

Marketing Activity 40

Your Finances 41

Marketing Budget {YEAR} 41

Organisational Implications 43

Contingencies 43

Monitoring/measurement activities 44

Supporting documentation 45

Glossary 46

Guidance: Complete this page last. The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow.

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