The Business Victoria Marketing Plan Template About the template



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Marketing-Plan-Template


The Business Victoria Marketing Plan Template

About the template


One of the most important, yet often overlooked areas for the small business owner is the development of a marketing plan. An effective marketing plan will act as a reference document to help you to execute your marketing strategy. It will also help you to develop a methodical approach to creating services and products that satisfy your customers’ needs.

When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them. A good marketing plan sets realistic and measurable objectives; includes budgets and action plans, and allocates responsibilities.



Your marketing plan will include the following elements:

  • A summary of your marketing plan

  • Background analysis of your business and market

  • Marketing objectives and strategy of your business

  • Your marketing mix

  • Action plans and budgets

  • Organisational implications and contingencies

  • Evaluation and monitoring strategies

  • Supporting documentation

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