The 5 am club



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me
and more
about 
we
. Less about selfishness and more about service. We stop adding
more things into our lives and begin to subtract—and simplify. We learn to
savor simple beauty, experience gratitude for small miracles, appreciate the
priceless value of peace of mind, spend more time cultivating human
connections and come to understand that the one who gives the most is
victorious. And what’s left of your life then becomes a phenomenal
dedication to loving life itself as well as a ministry of kindness to the many.
And this becomes, potentially, your gateway into immortality.”
“He’s really special,” whispered the entrepreneur. “I haven’t felt this
hopeful, energized and grounded in months. My father used to help me
navigate difficult times,” she told the artist. “Ever since he passed away I
don’t have anyone to lean on.”
“What happened to him?” quizzed the artist.
“I’m a little fragile right now, even though I feel stronger now than I did
when I walked in here this morning, that’s for sure. But I’ll simply say that he
took his own life. Dad was a remarkable man—a tremendously successful
business pioneer. He flew airplanes, raced fast cars and loved superb wine. He
was so 
alive
. Then his business partner took everything away from him, not
so different from the horrible scenario I’m living right now. Anyway, the
stress and shock of his world collapsing pushed him to do what we could
never have imagined. He just couldn’t see any way out, I guess,” the
entrepreneur revealed as her voice broke.
“You can lean on me,” the artist said tenderly. He placed a hand with a


hippie ring on a pinky finger onto his heart as he spoke these words, looking
both chivalrous and bohemian.
The homeless man interrupted the intimate moment the two were sharing.
“Here, read this,” he instructed as he handed over his index card. “It’ll be
useful as you both rise to your next performance levels and experience
everything that comes with this adventure into human leadership, personal
mastery and creating a career of uncommon productivity.”
In red lettering over the paper that had yellowed by the advances of time,
it read: “
All change is hard at first, messy in the middle and gorgeous at the
end
.”
“That’s very good,” noted the entrepreneur. “A valuable piece of
information for me. Thank you.”
The artist then resumed playing his illegal copy of The Spellbinder’s
presentation:
Each one of you carries a quiet genius and a triumphant hero within your hearts. Dismiss these as
idealistic words of an elderly inspirationalist if you wish. But I’m proud to be an idealist. Our
world needs more of us. And yet, I am also a realist. And here’s the truth: Most people on the
planet today don’t think much of themselves, unfortunately. They secure their identity by who they
are externally. They evaluate their achievement by what they’ve collected versus by the character
they’ve cultivated. They compare themselves to the orchestrated—and fake—highlight reels
presented by the people they follow. They measure their self-worth by their net worth. And they
get kidnapped by the false thought that because something has never been done it can’t be done—
depleting the grand and electrifying possibilities their lives are meant to become. This explains
why the majority is sinking in the quicksand of uncertainty, boredom, distraction and complexity.
“Drama mamas,” the homeless man interrupted again. “That’s what I call
men and women who’ve caught the virus of victimitis excusitis. All they do is
complain about how bad things are for them instead of applying their primal
power to make things better. They take instead of give, criticize instead of
create and worry instead of work. Build antibodies to combat any form of
average from getting anywhere near your professional days at the office and
your private life at home. Never be a drama mama.”
The entrepreneur and the artist peeked at each other. Then they giggled,
both at the terms the quirky stranger was using and at the way he’d raised an
arm and made the fingers of one hand into a peace sign as he spoke the words
he’d just shared. If you were standing there with them, you would think he
was weird too.
The Spellbinder could then be heard speaking the following words on the
recording with dramatic flair:
To be clear, every day—for the rest of your life—you’ll be faced with the chance of showing
leadership, wherever you are and in all that you do. Leadership isn’t just for global icons and
marketplace titans. It’s an arena everyone gets to play in. Because leadership is a lot less about


having a formal title, a large office and money in the bank. And a lot more about committing to
mastery over all you do—and in who you are. It’s about resisting the tyranny of the ordinary,
refusing to allow negativity to hijack your sense of awe and preventing any form of slavery to
mediocrity from infesting your life. Leadership is about making a difference, right where you’re
planted. Real leadership is about sending out brave work that exemplifies genius, turns your whole
field on its head by its scope, innovation and execution, and is so staggeringly sublime that it
stands the test of time.
And never work only for the income. Labor for the impact. Make your dominant pursuit the
heartfelt release of value that represents an uncommon magic that borders on the poetic.
Demonstrate the full-on expression of what’s possible for a human being to create. Develop the
patience to stick with your dedication to absolute world-class output, even if over a lifetime you
only generate a single masterpiece. To achieve this feat alone will have made your life’s journey a
worthy trek.
Be a virtuoso. A standout. An exceptionalist. The Top 5% are a lot less concerned with fame,
cash and approval and a lot more invested in punching above their weight class within their craft,
playing above their pay grade around their talents and creating the kind of productivity that
inspires—and serves—millions. That’s often why they make millions. So never mail it in. 

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