The 5 am club

Tactic #7: Traffic University
The Insight:
People who commute a total of sixty minutes to and from work
each day spend approximately twelve hundred days of their lives doing so—if
they live an average human lifetime. That’s over three years spent in traffic or
on a bus or in a train. And with the rise of the mega-commute, that time

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period is only growing. Most people sitting bumper to bumper are infecting
themselves with toxic news, superficial banter on the radio and other negative
stimulation that erodes production and dissolves inner peace. People on
commuter trains or buses often sleep, daydream or play with their technology,
in a chronic state of apathy. Be different.
The Implementation: