The 13 Worst Restaurant Problems and Solutions to Each of Them

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9. Online Reach
The problem:
One of the main issues facing the restaurant industry is reaching more people online without giving their money away to food delivery portals. These portals may pose as the restaurants’ friends, but they take a lot of commissions and control every aspect of the transaction. The question is: how can you get more visibility online without spending a fortune?
The solution:
The solution is found on your restaurant website. Optimization is critical – your website should be both sales-optimized and SEO-optimized. Search engine optimization can help you get on the first page of Google, where many potential customers might click on your website. Sales optimization puts as few steps as possible between the user and them becoming a customer.
A presence on online directories like Yelp and TripAdvisor can also increase your online reach, and so can optimizing your Google My Business page. Taking control of your online orders means you can get more online visibility without paying an unfair and unreasonable price.
Moreover, when browsing online, do not forget about the security of your data and choose the best VPN for the job. Take your time and study online reviews for each of the possible options. You can get started with these SurfShark reviews.
Read more:

• 
  Complete Guide to Yelp Restaurant Marketing: How to Get Ahead of the Competition
  
• 
  TripAdvisor for Restaurants Guide: Part 1, Part 2, Part 3
  

10. Crafting the Perfect Menu
The problem:
Among the many issues and challenges in the food service industry, menu design is one of the greatest. How many items should your menu have? Too many might lead to choice paralysis, while too few won’t be enough variety. How are you going to price them? The questions are endless.