The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

12. Always Say “Yes”
To really go at it in life and in business, you have to say 
yes to everything. It’s something you’ll see successful people 
do time and again—not because they can but because they 
choose to say yes. They eagerly engage in life and realize that 
the word “yes” has more life and possibilities in it—and is 
clearly so much more positive than “no.” When a client asks 
me to do something, I say, “Yes, I will be happy to/would love 
to/want to make it work for you.” I have a saying: “I never 
say no until I have to.” It’s a great way to tell someone no 
(that is, if you absolutely must). When given an option to 
do or not do something, always say yes! Life is to be lived—
something that becomes impossible to do when you’re con-
stantly saying no. Although many suggest that it is critical 
to know what to say no to, the reality is most people don’t 
venture out and don’t experience enough in life. They 
refuse to take on new things and experiences as often as they 
should. You know that you have an automatic “no” in you all 
ready to go—one that is backed with a 100 reasons why you 
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can’t, shouldn’t, or don’t have time to do something. Give this 
a try: Say yes for now until you become so successful that you 
are forced to add “no” to your arsenal and start managing your 
time and efforts. Until then, make “yes” part of your success-
ful habits. Say yes to your kids, spouse, clients, boss, and most 
importantly, to yourself. It will propel you to new adventures, 
new solutions, and new levels of success. 
13. Habitually Commit
The successful fully and consistently commit to activities—
some of which require them to put it all on the line. This goes 
back to the concept of being “all in” that I described earlier. 
It also relates to operating with some level of danger and 
refusing to play it safe. Unsuccessful people rarely commit to 
anything entirely. They are always talking about “trying,” and 
when they do commit, it is normally in destructive acts and 
habits. Commitment is actually one of the things of which 
there is a shortage. Far too many individuals and organizations 
fail to commit fully to their activities, duties, obligations, and 
responsibilities to see things all the way through. To acquire 
success, it is vital that you quit testing the water’s temperature 
and simply jump in! Devoting yourself to something all the way 
means that there’s no backing out. It is just like when you jump 
into a body of water; once you decide to go for it, you can’t stop 
yourself midair. 
I would prefer a person who is able to fully commit over 
one who is completely educated any day. Commitment is a 
sign that someone is pledging him- or herself completely 
to a position, issue, or action. Successful people see past the 
problems and are able to keep their focus on the promise 
they’ve made to themselves or others. They keep their eyes 
on the outcome or action the entire time. When I com-
mit to ensuring success for myself, my family, a project, or 
my company, it means that I will do whatever is necessary 
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to make that pledge a reality and fulfi ll my commitment. 
Commitments are not something for which you can make 
excuses, nor are they something you negotiate with or on 
which you can “give up.” Commit fully as though you are 
already successful and demonstrate that commitment to all 
those with—and for—whom you work.