The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

Exercise
What is the difference between an excuse and a reason?
What are the two things you know about excuses?
What excuses have you been using?
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CHAPTER
22
Successful or 
Unsuccessful?
I 
have been studying successful people most of my life and 
have found the differences between them and the people 
who accomplish less worth noting—and its not what you 
might expect. The distinctions between these two groups have 
nothing to do with economics, education, or demographics. 
Although these experiences and events certainly infl uenced 
them and their viewpoints, they are not ultimately the deter-
mining factors in their lives. I can show you people with no 
education, who were reared by broken families in terrible sur-
roundings, but still managed to grow their successes to strato-
spheric levels.
Successful people talk, think, and approach situations, 
challenges, and problems differently than most people—and 
they defi nitely think about money differently. Listed in this 
chapter are the commonly found qualities, personality traits, 
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THE 10X RULE
and habits that make successful people the way they are. Each 
item is followed by a few of my thoughts on what each category 
means. This will allow you to become more aware of the kinds 
of habits and characteristics you should be developing—and 
encouraging your employees and colleagues to develop as well. 
The only way to be successful is to take the same actions that 
successful people take. Success is no different than any other 
skill. Duplicate the actions and mind-sets of successful people, 
and you will create success for yourself.
The following list of ways you should act in order to 
be successful is based on what I have discovered about suc-
cessful people and the way they do things.