The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

party dissatisfi ed. Why not overcommit in your promise—
and then exceed by overdelivering as well? Tell everyone about 
your spectacular Broadway cast, and compel them to see the 
show for themselves. Overcommit and overdeliver!
I fi nd that the greater the commitment I make to a client, 
the higher my level of delivery naturally becomes. It is as 
though I’m promising to both them and myself to reach new 
levels of what I’m able to do for them. The more energy I 
devote to the markets, my clients, or my family, the more 
intent I am upon delivering exactly what I said I was going 
to. This, of course, goes back to acting with 10X effort rather 
than 1X effort. It’s easy for someone to claim to be giving 
“110 percent” but then fail to fully commit—either because 
that person is playing it safe or is afraid that he or she won’t 
perform to the level necessary.
A common problem that almost every business faces is 
the tendency to increase appointments in order to present a 
product or idea. People who request an appointment aren’t 
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Go “All In” and Overcommit 
101
willing to overcommit to the person who has to give up his or 
her valuable time in order to see them. Grand claims, over-
commitment, and extreme promises will immediately sepa-
rate you from the masses—and therefore force you to deliver 
at 10X levels. The only way to increase appointments is to 
increase the number of people to whom you speak—and then 
amplify the reasons why they should make time for you.
The same goes for every step of the sales process, whether 
it involves follow up, fl iers, regular mail, e-mails, social media, 
phone calls, personal visits, events, meetings, or any other 
action you take. Overcommit your energy, resources, creativ-
ity, and persistence. Know that you are all in on every activity, 
every time you take action, every day you’re in business.
Now, you might worry—as so many people do—about 
not being able to deliver. And that is certainly a problem; 
however, as we discussed earlier, you need new problems. 
They’re signs that you’re making progress and heading in the 
right direction. Learn to commit fi rst, and fi gure out how to 
show up later. Most people simply never bother to perform 
and instead spend their time trying to wrap their heads around 
things that may never happen for them. Anyone who doesn’t 
face new problems but who instead grapples with the same old 
problems his or her whole life isn’t moving forward. Simply 
put: If you are not creating new problems for yourself, then 
you aren’t taking enough action.
You need to face new issues and dilemmas that will chal-
lenge you to keep fi nding and creating solutions. Wouldn’t it 
be nice if you had too many people to see at 2 
PM
or if you 
had a line outside your restaurant because there were so many 
people waiting for a table? One of the major differences 
between successful and unsuccessful people is that the former 
look for problems to resolve, whereas the latter make every 
attempt to avoid them. So remember: Overcommit, be all 
in, and take massive levels of action followed up by massive 
amounts of more actions. You will create new problems and 
deliver at levels that will amaze even you.
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