The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


Case Study 3: The Spreadsheet King



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub

Case Study 3: The Spreadsheet King

 
A  description  of  Bernard  Vukas’s  work  space  is  typical  of  roaming
entrepreneurs: “I work from anywhere, anytime. Time zone and location are
irrelevant. All my property fits in a single backpack, including the laptop,”
he told me in an email from a beach in Koh Tao, Thailand, where he was
living  on  an  indefinite  basis.  Bernard  is  from  Croatia,  which  has  nice
beaches of its own, but he wanted to see more of the world.
Bernard  helps  companies  that  use  Microsoft  Office  applications  to
process large amounts of data, creating or modifying extensions that make
the data easier to manage. Bernard started by pricing at a decent wage by
Croatian  standards  but  much  lower  than  what  North  American  companies
were used to paying. This strategy worked well in helping him establish a
client base and a good reputation, but the best business decision came when
he tripled his rates for new clients.
One day, Bernard made $720 on a big project. Reflecting on the amount’s
significance, he wrote: “Many people on a minimum salary in Croatia are
getting this amount in one month. People who get double that amount are
considered well paid. To have it all come in on a single day is unheard of.”
Bernard might return to his country of origin at some point, but it was hard
to imagine him ever returning to another way of life.

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