The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Jonathan Pincas
The Tapas Lunch Company
Spain and Norwich, United Kingdom
The big day for us was August 20, 2008, also known as the day when
we  realized  our  dream  of  moving  back  to  my  partner’s  native  Spain.
When we set up the company in England in 2005, it was with the aim
of eventually being able to move back to Spain and run the business
remotely, although we weren’t sure how long this would take. We had
set up a perfect infrastructure, with cloud-based business management
software, VoIP telephones, and so on, but the logistics of outsourcing
was proving the biggest hurdle. We couldn’t find a company that could

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deal with the complexity of 250 different products, most of which were
labeled in Spanish.
When  we  finally  managed  to  set  up  the  contracted  logistics
operation  and  drove  away  from  the  warehouse  knowing  that  we  no
longer had to do all the shipping ourselves and that the following day
we were getting on a boat to Spain, I knew we had achieved what we
set out to do.
 
As  I  traveled  the  world  meeting  our  group  of  unexpected  entrepreneurs,  I
heard  story  after  story  like  these.  Over  and  over,  they  echoed  a  similar
theme:  When  you  have  these  moments,  hold  on  to  them.  They  provide
encouragement and positive reinforcement when times are hard.