The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Lesson 1: Convergence
 
As  we’ll  examine  it,  convergence  represents  the  intersection  between
something you especially like to do or are good at doing (preferably both)
and what other people are also interested in. The easiest way to understand
convergence  is  to  think  of  it  as  the  overlapping  space  between  what  you
care about and what other people are willing to spend money on.
Consider these circles:
 
Not everything that you are passionate about or skilled in is interesting to
the  rest  of  the  world,  and  not  everything  is  marketable.  I  can  be  very
passionate  about  eating  pizza,  but  no  one  is  going  to  pay  me  to  do  it.
Likewise, any individual person won’t be able to provide a solution to every
problem or be interesting to everyone. But in the overlap between the two
circles,  where  passion  or  skill  meets  usefulness,  a  microbusiness  built  on
freedom and value can thrive.