The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Self-insure  or  use  an  HSA.  “My  health-care  plan  involves  prayer,
vitamins,  and  avoiding  sharp  objects,”  Amy  Oscar  told  me  on  Twitter.
Others explained that they were just being pragmatic about the poor options
available  to  them,  weighing  the  costs  and  what  they  perceived  as  limited
benefits  of  an  expensive  plan  they  weren’t  likely  to  use.  If  you  have  a
family or health-care issues, you may not be comfortable with this option.
 
PRICING  REVIEW
.  As  discussed  in 
Chapter  11
,  you  should  review  your
prices  regularly  to  determine  whether  a  price  increase  is  in  order.  In
addition, consider adding appropriate upsells, cross-sells, or other income-
generating tools to your arsenal.

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CUSTOMER  COMMUNICATION
.  This  involves  not  just  dealing  with  emails
or general inquiries, but initiating communication through newsletters and
updates.
A key rule for all these activities is to initiate, not respond. Doing this for
just forty-five minutes a day can bring huge rewards even when everything
else is crazy and you spend the rest of the day putting out fires. Onward!