The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Love  for  customers.  Every  order  sent  by  mail  includes  a  personalized
thank-you  note  from  an  employee,  encouraging  customers  to  call  if  they
need help with a pattern, plus free samples of other products. If an item is
back  ordered  because  of  a  computer  glitch,  an  employee  will  call  the
customer proactively to apologize and ask if she would like a substitution.
“Be nice to people and provide a great service” may not sound like much
of a differentiation, but all these things add up. Whether you have a retail
store or not, you could learn something from Happy Knits.
 

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