Text 2 broadcasting, radio and television Exercise 1



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BROADCASTING TEXT

Exercise 4. Answer the question
What channels are commercial free?
A. Channel 4 B. Channel 5 C. ITV1 D. The BBC channels
Exercise 5. Determine the main idea of the text
1. Television is very important in our life.
2. There are some public bodies in the UK responsible for television and radio.
3. ITV1 is the most popular commercial television channel in Britain.
4. Britain's most popular leisure time is television viewing provided by five main channels.
Exercise 6. Answer questions.

  1. What radio and TV channels do you know in our country?

  2. What do they broadcast?

  3. What channels do you like and why?

Terms of Radio and Television


A.B.C. – The American Broadcasting System
Acoustics – How clearly the sound is heard in a room; the quality of sound in a given area.
Ad-libbing – Words, music, or actions uttered, performed, or carried out extemporaneously in one’s own words, without a give script.
Advertising agency – A service business that helps create, plan and place advertising, or ads, and promotions for radio and TV as well as print advertising. Agencies often handle overall branding and marketing.
Announcer – An on-air talent personality who is the person with the job to read scripts or announcements on radio or television. (Sick jockey, news anchor, sports announcer, etc.)
Band – Broadcasting range, or wave lengths of sound.
Billboard – The opening of a radio or TV show; a brief announcement identifying a sponsor at the beginning or the end of another programming element such as the news or traffic.
Bring it up – Increase the level of volume control.
Broadcasting – The transmission of electromagnetic signals through the airwaves over a wide area, as in television or radio is known as broadcasting. These signals may also be transmitted point-to-point, as in microwave transmission, and are referred to as narrowcasting. A broadcast may also be synonymous with a TV or radio program. Broadcasting is also referred to as the radio and television broadcast industry. Typically, broadcasters work in the industry. To broadcast is to participate in a radio or television (TV) program.

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