Make it searchable
Remember to include the words people might use to search for your event—such as ‘sport’, ‘robotics’ or ‘art’—in your description. This is particularly important if event speakers are interviewed in the media. Listeners might not remember the expert’s name, or know how to spell it (yes, we’re looking at you Yvette d’Entremont and Siouxsie Wiles), so including words that are related to their subject matter will help people find the events they’re promoting. In 2015, a search for ‘SciBabe’ would yield Yvette’s events. A search for ‘Suzy Wiles’ would come back empty but you’d find her events if you searched for ‘bacteria’ or ‘superbugs’. Keep these considerations in mind.
References
1. https://www.scienceweek.net.au/how-to-write-a-great-event-description/
2. https://literacyideas.com/different-text-types/
3. https://www.nciea.org/publications/TextStructures_KH08.pdf
4. https://www.cuesta.edu/student/resources/ssc/study_guides paragraph.html
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