Task 0 Effects of Globalization on national economies by pestle approach 2

3.0 Retaliatory Tactics between Uber and Driver

Uber is a user-to-user driver service integrated with an online platform. Even with the spread of real-time ridesharing start-ups like Lyft and Sidecar, Uber is still the leading actor on a global scale. Uber has manipulated labour laws to avoid obligations to drivers. Drivers also need to take advantage of existing legal loopholes. Recent evidence was provided in mid-April 2016 by the fact that, within 24 hours, Universal and Fox paid millions to produce two comedy shows with Uber. The platform's ToS configures relationships between Uber and users, as well as relationships between users. The latter is particularly relevant for determining how trust is established and maintained. The focus on user awareness is a key feature for the development of online platforms through a non-paternalistic regulation. Uber is facing lawsuits and protests around the world. Taxi drivers argue that Uber's competition is unfair and that all drivers must be bound by taxi regulations (Diega, 2016).
Drivers want to be paid more fairly and, most importantly, be treated as employees, rather than independent contractors. In this regard, riders claim the platform should be responsible for the behaviour of drivers. Moreover, questions of commercial misconduct, tax issues, and insurance questions are not uncommon. In fact, it is impossible to foresee all the potential legal and regulatory issues involved when it comes to Uber. Recently, Uber has taken a rebranding approach reportedly for developing new products, thus attracting new customers. new customer. Angry commentators may think this change is aimed at using the brand to provide new services, without avoiding controversy surrounding Uber.