Tashkent university of information technologies named after muhammad al-kwarizmi abdiyeva saida

A Christmas Story

Regis McKenna, Apple's original marketing guru, met the 22-year-old Jobs when he drove up to his house on a motorcycle and talked about how he wanted to build Apple into a global brand. McKenna sat in on Apple executive meetings from 1983 to 1987, and the two men remained close throughout the years.

"In 1998 my wife and I bought five iMacs as Christmas gifts for our grandchildren. We watched them open their presents, and when 5-year-old Molly opened her iMac, she said, 'Life is good.' Unfortunately, Molly's iMac developed a problem. After using it a few hours, the disc drive door would not open. The dealer told me he was not authorized to exchange the computer for another one due to an Apple policy. Repair would take several weeks, he told me. I sent an e-mail to Steve and asked him about Apple's return/exchange policy on a new product. Within five minutes my phone rang. It was Steve. He asked me what the problem was and the name of the dealer. 'I'll call you back,' he said. A few minutes later the phone rang and it was a very apologetic dealer. 'I have a new iMac here for your granddaughter,' he said. I e-mailed Steve, thanking him and assuring him that he had made my granddaughter's Christmas a happy one. Steve immediately replied with a simple 'Ho, ho, ho.'"

McKenna also recalls another story. In 1985, after being fired by Apple by CEO John Sculley and the board, Jobs talked with McKenna about his next steps the week after his ouster. “Steve said that Apple might even benefit from his leaving,” McKenna says. “That he may be able to help Apple with his new venture. He said that his new company might possibly develop technology that Apple could use and that he could in that way benefit the company. ‘Maybe we can develop a new successful product line that would enhance the Apple product line and they will buy us,’ he told me. At the time, Steve did not foresee how prescient that statement would be."

In 1996, Apple bought Jobs’ NeXT Inc. for $429 million, a move that facilitated Jobs’ return to the company – and the launch of the most successful turnaround in U.S. corporate history.