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The customised target strategy

The requirements of individual customer markets are unique, and their purchases sufficient to make viable the design of a new marketing mix for each customer.

If a company adopts this type of market strategy, they design a separate marketing mix for each customer.^[7]

Further information: Marketing Mix Modeling

The differentiated strategy

Specific marketing mixes can be developed to appeal to all/some of the segments when market segmentation reveals several potential targets. 

Diversity of strategies[edit]

Marketing strategies may differ depending on the unique situation of the individual business. However, there are a number of ways of categorizing some generic strategies. A brief description of the most common categorizing schemes is presented below: