Tayanch iboralar
Marketing dasturi, Marketing dasturining bulimlari, Marketing strategiyasi, Marketing dasturini
ishlab chikish, Ketma-ketligi, Sotish siesati, Kommunikatsiya siesati.
Nazorat va muloxaza uchun savollar
1. Marketing dasturi deganda nimani tushunasiz?
2. Marketing dasturini ishlab chikish ketma-ketligi nimadan iborat?
3. Marketing rejasini asosiy bulimlarini mazmuni nimadan iborat?
4. Marketing dasturini kanday turlarini bilasiz?
5. Maksadli dastur deganda nimani tushunasiz?
6. Boston - konsalьting guruxi matritsasini mazmunini izoxlab bering.
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