Table of Contents 1 Business Opportunity 1



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coffee-shop-business-plan

WEAKNESS

STRATEGY

Location – capped capacity due to floor space

Investigate the option of negotiating acquisition of additional floor space from adjoining shops



OPPORTUNITY

STRATEGY

Economy – Well positioned to take advantage of a strong economy, low interest rates and high disposable income

Expand marketing and promotion and maintain prices at current market levels


Social Patterns – Population growth (residential development) and increased standard of living

Increase advertising and investigate potential to increase floor space


Physical Factors – Improved public transport and infrastructure

Increase advertising in these surrounding areas to attract new clients

WEAKNESS

STRATEGY

Environmental – Increased cost of utilities, such as water and electrical power

Look at alternatives to develop capacity to use gas and implement water saving policies and practices

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