Introduction.......................................................................................................................................................
C H APTER 1. M IC R O E C O N O M IC S A N D M A R K E T ........................................... ..................................
1.1 Concepts on Market...................................................................................................................................
1.2. Market mechanism o f scarce resources distribution..................................................................................
1.3. Basic concepts............................................................................................................................................
Summary...........................................................................................................................................................
Questions for Review........................................................................................................................................
Basic Literature................................................................................................................................................
CHAPTER 2. T H E O R E T IC A L BASES OF D EM AND AND S U PPLY..................................................
2
.1. Importance o f supply and demand in the market.......................................................................................
2.2. Variation o f supply and demand.................................................................................................................
2.3. Functions o f supply and demand...............................................................................................................
2.4. Market equilibrium ....................................................................................................................................
Summary...........................................................................................................................................................
Questions for Review........................................................................................................................................
Basic Literature.................................................................................................................................................
C H APTER 3. E L A S T IC IT Y OF SUPPLY AND D E M A N D .....................................................................
3.1 Elasticity o f demand..................................................................................................................................
3 .2. Elasticity o f supply....................................................................................................................................
3 .3. Evaluation and forecasts o f consequences o f market conditions changes................................................
3 .4. Application o f elasticity theory into practice.............................................................................................
Summary...........................................................................................................................................................
Questions for Review........................................................................................................................................
Basic Literature.................................................................................................................................................
CHAPTER 4. IN D IV ID U A L AN D M A R K E T D E M A N D ..........................................................................
4.1. Individual demand......................................................................................................................................
4 2. Consumers' equilibrium condition............................................................................................................
4.3. Income efficiency and exchange efficiency...............................................................................................
4.4. Market demand...........................................................................................................................................
Summary...........................................................................................................................................................
Questions for Review........................................................................................................................................
Basic Literature.................................................................................................................................................
C HAPTER 5. TH E O R Y OF PR O D U C TIO N ..............................................................................................
5.1. Production and its functions.......................................................................................................................
5.2. Determination o f quantity o f resources which provide production in the conditions o f limited capital
and producer equilibrium ..................................................................................................................................
5.3. Efficiency o f scale......................................................................................................................................
Summary............................................................................................................................................................
Questions for Review............ ...........................................................................................................................
Basic Literature.................................................................................................................................................
CHAPTER
6.
PR ODUCTION COSTS OF FIRM S IN TH E M A R K E T C O N D ITIO N S .....................
6
1. Types o f entrepreneurship..........................................................................................................................
6.2. Costs, volume and profit in the firm s........................................................................................................
Summary............................................................................................................................................................
Questions for Review........................................................................................................................................
Basic Literature.................................................................................................................................................
C H APTER
7. F IR M 'S A C T IO N IN T H E PERFECT C O M P E T IT IV E M A R K E T .............................
7.1 Competitive fiim and its supply in the short-run.......................................................................................
7.2. Determination o f production costs and profit maximization in the short-run..........................................
7 3. Market equilibrium o f competitive in the long-run...................................................................................
7.4. Equilibrium condition o f branches and branch supply..............................................................................
Summary...........................................................................................................................................................
Questions for Review.......................................................................................................................................
Basic Literature.................................................................................................................................................
C H AP TER 8. U N C E R T A IN T Y AN D R IS K ...............................................................................................
8
.1. Choice in the uncertainty condition...........................................................................................................
8.2. Attitudes toward the risk.................................................................... .......................................................
8.3. Risk reduction............................................................................................................................................
Summary............................................................................................................................................................
Questions for Review........................................................................................................................................
Basic Literature.................................................................................................................................................
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