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Internal Examiner	Internal Examiner	External Examiner	Agreed Marks
Total
Initials

Answer 1.

After conducting some SWOT analysis of local brands, one has intention of choosing Korzinka.uz due to its potential, the Korzinka.uz is one the largest food supplier in Uzbekistan. As we know that every single company has strength and weakness.

Strength:

• 
  Qualified team
  
• 
  Customer loyalty and stability
  
• 
  High rating for the target population
  
• 
  Searched for market product
  

Weaknesses:

• 
  Scarcity of advertising budget
  
• 
  High Employee turnover 
  
• 
  Disruption of delivery
  

b) After analyzing the other two elements of SWOT analysis, one is able to count several Opportunities and threads of the company.

Opportunities:

Sales rearrangements to revise specialists in motivation and incentives

2. Expand the position of the product number 

To promote the product through the internet and social networks

Threads:

• 
  Lancement for spring/summer of a brand new competitive product
  
• 
  Competitor brain drain
  
• 
  Fast outdated good. It is crucial to perceive how to utilize the strength to reimburse to weaknesses. In addition, it is pivotal how opportunities are able to impact to each of the elements of “threats”.
  

1)Satisfied customer may assist to tackle with the advertising budget issue - extra loyalty programs and a loyal customer' s club can be put in place to guarantee that data about the sort of ' customers - potential clients' are disseminated.

2) Their company's specialists ought not be tented by a rival. In order for staff to be personal about working with the firm, one need evaluate the incentive, payment system and connections within the team - in particular - in the sales department.

3) Their rivals should be paid for the increase in the product positions developers are offering for the future release of a new product. In order to compensate for the possibility of losing some market share, they have to advertise the existing product with new features.
Answer 2.

The Ansoff Matrix is an instrument utilized by organizations to assess and plan their growth plans. It is also known as the product/market expansion grid. The matrix illustrates four methods that enable a company to expand and also evaluates each strategy's risk.

Figure 1: Ansoff matrix: What is the Ansoff matrix 2021


The Ansoff Matrix's 4 strategies are:

• 
  Market Penetration: the focus is on increased sales of current goods to an established market.
  

• 
  Product Development: focus on the present market introduction of latest goods.
  

• 
  Market Development: The objective of this approach is to enter a new market with current goods.
  

• 
  Diversification: focuses on the introduction of new items in a new market.
  

One is going to research the Ansoff matrix in the example of EVOS, one the well-known Uzbek fast food restaurants.

1) Market penetration concerns the sale to existing markets of current products/services. EVOS employs several strategies to its existing markets to sell its present offerings. There are many types of items such as fried food, burgers, drinks, snacks and sweets. It provides both adult and children's meals. Sales promotions like coupons are regularly offered by EVOS. It offers Drive-Thru installations at select restaurants for its clients. In certain nations, too, home delivery is possible. These commercialization tactics were extremely efficient to acquire more and better consumers. These commercialization tactics were extremely efficient to acquire more and better consumers. The efficacy of the approach for market penetration is evidenced from Evos 2019 during lockdown, they earned huge amount of money at around 10 million US dollars.
2) New markets for the sale of current items are an essential strategy for expansion. EVOS is one of the Uzbeks' most famous brands. It began its trip in the Tashkent, but it wasnot only confined to the local market. Instead, it grew and went over the regional frontier. It  operates 13 regions and it has more than branches 40 (Evos, 2021) nations. 

However, it is not always simple to adopt a market growth plan. For instance, Evos attepmt to open more than 3 branches in Andijan, but chose to close due to high competition. 

3) EVOS strategy for product development
The next strategy to be analyzed in the Ansoff Matrix at EVOS is product development. EVOS frequently add new menu items. In early 2021, for example, the Strips was launched. However some of its new items have flopped dramatically in the past, including Hot-dog classic, Hot-dog double, Fitter and Double Cheese Sandwich. The failures were caused by poor performance and fierce competition.
4) EVOS diversification policies
The most risky method for diversification in Ansoff Matrix is to introduce new goods that have not been previously addressed. Nevertheless EVOS has not hesitated it. For example, Ice cream shops was introduced to the Uzbek market of well-known coffee establishments for many years.

Likewise, in recent years, EVOS attempt to establish other start ups, even though they were not successful.  It was certainly a failure, but The CEO  believes it is a chance for the firm to gain vital lessons from a managed failure.

Answer 3.
One decide to show the implementation of five major promotional tools in the example of BUKA. As we know BUKA is becoming one of the popular sportswear supplier in the Central Asia.

Advertising. BUKA strives to reach broad target populations through advertising efforts. The brand invites famous people who portray the image of an ideal consumer. Potential consumers associate with renowned customers, and that encourages them to believe and communicate with the business.

Personal selling. In their stores, BUKA's selling takes place. Trained store staff help consumers, offer information on the goods of the firm and encourage visitors to purchase their products. BUKA personnel also assist clients choose and market the correct BUKA product via the use of customized services.
Sales promotion. Normally, unique offers for a specified demographic are offered in BUKA sales campaigns. When people buy reduced items, the brand pushes their consumers to save money. They then establish a requirement to buy more items utilizing those benefits to make new consumers devoted customers.
Public Relation. In response to global ecological changes, BUKA established a social responsibility plan. BUKA also promotes various sporting events that create a better image of the company in its audience's eyes.
Direct marketing.   BUKA employs direct marketing to sell their products at universities, colleges, schools among sports organizations. This lead is called nurturing by marketers.

Answer 4

Segmentation consists of the identification of the markets to be seperated; identification, selection and application of the bases to be utilized in the division; and profile creation.

The targeting is the identification of the most appealing segments, generally the most lucrative for the firm from the segmentation stage.

Positioning is the ultimate process in which a company must analyze its competitive advantage and position itself in the eyes of the consumer as a more appealing alternative in certain categories.
Segmentation
The most frequent approach for customers in the sector is to look at the geography, population, psychographics, lifestyle and advantages they are searching for. The lifestyles, interests, views and individuality of the customer comprise psychographs. However, there is another way to segment the clients is to asking questions: who, what and why. This segmentations methods can be useful for every single organization, nevertheless, it is more crucial for education centres in order to identify their right clients. Thus, the Internation, one the well-known education centers in Tashkent, is taking advantage of it. They ask who can be their potential customer and why. This method assists to prosper their future career.
Targeting
The targeting is to assess the attractiveness of the customer groups and to determine how consumers are attracted. The choice of a company for the consumer sector depends mainly on the product and service it offers. The marketing approach that the firm uses will also be determined. Undifferentiated markets are suited for widespread commercialization.

Large corporations inside Uzbekistan such as Artel, for example, will use the same design and identical advertisements for every client. One-to-one marketing is better suitable for other markets.

Positioning
The last but not least, examine the chances to position your product to react to an unmet need on your market. Since you can utilize these insights to position your products and to build an original sales solution, you may submit your message on time, with tangible details on what segments of your audience want.

The Promeat gains the social status among its customer, they have launched first fresh meat delivery platform in Tashkent, smartly implementing ST have assists them to find out their position in the meat market.

Answer 5

Competitive Positions

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