SylbV01-00-00. pmd

partnership – transgenic seeds – demand assessment.
Unit III
New seed policy – genesis – functions; WTO – Indian seed industry – patenting
and 
suigeneris
system – The Seeds Bill, 2004 and 2011; role and contributions of
MNC’s in seed trade in India; International trade of seeds – government policies –
International organizations involved in seed movement and trade – International
Seed Federation (ISF), ISTA – OECD seed schemes – operational guidelines; import
and export of seeds – Exim policies – guidelines and salient features; seed production
and quality control systems in SAARC Nations and other developed countries;
quarantine measures – procedures, guidelines and certificates in international
seed movement and trade.
Unit IV
Seed production and distribution system in central and state governments, co-
operative and private organisations – seed marketing – definition, concept, importance
and type of markets – domestic and global market – problems and perspectives;
marketing polices – seed marketing schemes, marketing channels – responsibilities
of dealers – marketing mix; handling and management of sales return seed stocks.
Unit V
Seed pricing – local market rate – factors affecting prices and pricing policies –
fixation of procurement and sale price of seeds – cost analysis – seed market
intelligence – marketing promotional activities; seed supply chain management –
missing link – risk and management.
VII. Practical
• Data collection on status of Indian and global seed industry;
• Planning seed programmes for varieties and hybrids;
• Planning for establishment of small and medium seed enterprises;
• Planning for establishment of large scale seed enterprises;
• Planning for custom seed production and contractual seed production;
• Assessment of seed demand – demand forecasting methods;
• Assessment of seed multiplication ratio, seed replacement rate and variety
replacement rates for different crops;
• Study on the economics of seed production and marketing;
• Exercise on fixing procurement and sale price of seeds;
• Study of seed marketing channels – survey and interaction with seed dealers and
distributors;
• Visit to plant quarantine station and study of quarantine requirements and
certificates for domestic and international seed trade;
• Visit to modern seed processing unit, advanced seed storage complex and interactions;
• Visits to state seed corporations;
• Visit to MNCs and expert discussion;

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Restructured and Revised Syllabi of Post-graduate Programmes
Vol. 1
• Case studies and SWOT analysis;
• Planning for establishment of new seed ventures and project preparations;