Sweetwater County Joint Travel and Tourism Board July 14, 2014 Western Wyoming Community College Green River Campus, Room 205 Rock Springs, wy 82901

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Sweetwater County Joint Travel and Tourism Board

July 14, 2014

Western Wyoming Community College Green River Campus, Room 205

Rock Springs, WY 82901

  1. Call to Order

    1. Greg called the meeting to order at 5:30pm.

  2. Roll Call

    1. Members present: Allan Wilson, Liisa Anselmi-Dalton, Shane Patterson, Katie Waldner, Lisa Carrillo, Craig Nelson, Amber Coble, Greg Bailey

    2. Members absent: Janet Hartford, Erika Koshar, Rick DeBernardi

    3. Visitors, guests & staff: Jenissa Bartlett, Carol Volsey, Bridgett Renteria

  3. Approval of Agenda

    1. Liisa Anselmi-Dalton moved to approve the agenda, seconded by Lisa Carrillo. Motion passed (7-0).

  4. Correspondence

    1. A Thank you Plaque from RSMX, LLC Motocross was shown to the board.

  5. Public Comment

    1. N/A

  6. Approval of Minutes, June 16th, 2014.

    1. Craig moved to approve the minutes from June 16th, 2014 and Allan seconded. Motion passed (7-0).

  7. Secretary – Signing of Minutes

    1. Amber signed the June 16th, 2014 minutes

  8. Committee Report

    1. Greg Bailey reported on Jenissa’s Annual Review. The committee set Jenissa’s goals for the year. Jenissa gave the members a survey of current wages for Directors at other tourism agencies. Jenissa was given a raise to $70,000.00 per year with all other benefits staying the same.

  9. Payment of Bills

    1. Liisa Anselmi-Dalton moved to approve checks #2593 through #2619, (check #2591 was voided), and an electronic payment of $2,299.34 to EFTPS for federal taxes and payroll liabilities, in the total amount of $31,975.41; Allan seconded Motion passed (7-0).

  10. Chairperson’s Report

    1. N/A

  11. Vice Chairperson’s Report

    1. N/A

  12. Treasurer’s Report

    1. N/A

  13. Director’s Report

    1. Jenissa reported on the meetings she attended last month which include Monthly T&T meeting, T&T Employee Review Committee Meeting, SWC Directors Meeting, WTIC board Meetings, Lodging Tax Board Executives Meetings, 3% PAC Meeting, Airport Promotions Committee Meetings, YAP Board Meetings, Sweetwater County Lodging Association Meeting, Sweetwater County Event Recruitment Meeting.

    2. Jenissa reported on the 3% lodging tax Election Preparation.

      1. The Rock Springs City Council and Wamsutter Town Council both passed the Lodging Tax Resolution. Jenissa will be attending the Sweetwater County Commissioners meeting at 10:20 7/15/14 and Green River City Council Meeting at 7pm on 7/15/14.

      2. Grantee Luncheon was held on 7/10/14 to let everyone know the lodging tax will be on the ballot and ask the grantees for their help to let everyone know how important the tax is.

    3. Jenissa gave a presentation on WTIC Webinar 6/17/14 she presented our educational campaign materials and also presented campaign calendar/plan

    4. Jenissa reported on the travel guide reprint that it is being edited for content and decisions are being made on materials to be put on the pages of the guide. We are testing old creative against new creative and once that is complete we will have the content for the vacation planner.

    5. Jenissa will be attending a Reception in Denver on 8/6/14 and also hosting two Utah travel writers. They will be going to Spring Creek Ranch, Carrissa Mine Tour and River Festival and one writer will be running in the Run with the Horses marathon.

    6. Jenissa took AnnDrea Boe: Director of WOT around the gorge on 7/9/14. Jenissa gave feedback to the Research Taskforce regarding research needs.

    7. Event Recruitment is on hold until summer is over as everyone is off.

    8. Rock Springs Chamber of Commerce building grant was approved in Cheyenne on 6/9/14.

    9. The July E-newsletter is on the 8 must see summer events in SWC.

    10. Marketing Agency Photo shoot is set for 7/31-8/3/14.

    11. WOT Sign Grant still working on getting bids for the installation of the signs.

    12. Lodging tax collection is up by $1,704.13 for the year and occupancy is up for the May and is the highest in the state.

    13. Jenissa presented a handout of Web Statistics

      1. Sessions increased by 17.92% for the year

      2. New visitors increased by 22.68% for the year

      3. Sessions increased by 8.64% May to June

      4. New visitors increased by 6.51% May to June

      5. Pageviews increased by 6.07% May to June

      6. Facebook likes when up by 421 since last month.

    14. Jenissa handed out the final report for the events that are being paid this month.

    15. Jenissa had on purchase this month for $950.00 for NHSFR Info Booth Banners.

    16. Craig motioned to approve the director’s report and Allan seconded. Motioned passed


  1. Allan moved to adjourn the Board meeting and move on to the Budget meeting. Amber seconded. Motion Passed 8-0.

  2. Craig moved to open the Budget meeting, Lisa seconded.

    1. Proposed budget: estimated lodging tax $625,000.00, with an estimated carryover of $150,000.00 for a total of $775,000. Administrative budget of $90,453.00 and a marketing budget of $684,547.00 for a total of $775,000.00.

    2. There was no public comment.

    3. The numbers will be amended in September to account for carryover and will be finalized at that time.

    4. Shane motioned to approve the proposed 2014-15 budget Craig seconded. Motion passed 8-0.

    5. Shane made a motion to adjourn the budget hearing and Craig seconded. Motion passed 8-0. Craig made a motion to move back into the Travel and Tourism Board Meeting. Lisa seconded. Motion passed 8-0.

  1. Old Business

    1. RSCC Block Grant Request : $25,000.00

      1. Shane made a motion to approve the grant. Katie seconded. Motion passed 8-0.

    2. GRCC Block Grant Request : $25,000.00

      1. Liisa Anselmi-Dalton made a motion to approve the grant. Lisa Carrillo seconded. Motion Passed 8-0.

    3. SEC Block Grant Request : $75,000.00

      1. Amber made a motion to approve the grant. Allan seconded. Motion passed 8-0.

    4. Marketing Plan: Signature Advertising: $140,000.00

      1. Craig made a motion to approve Marketing Plan. Shane seconded. Motion passed 8-0.

    5. Auditor Contact: for $5,450.00

      1. Allan made a motion to approve the Auditor Contract. Amber seconded. Motion passed 8-0.

    6. Travel Guide Reprint

      1. Liisa Anselmi-Dalton made a motion to approve the Travel Guide Reprint. Lisa Carrillo seconded. Motion passed 8-0.

  2. Adjournment

    1. Greg moved to adjourn the meeting at 5:50 pm.

_______________________________________________ _______________

Secretary’s signature Date
Minutes submitted by Carol Volsey

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